Enter Germany with a plan that survives contact with the market.
We build the entry case, the regulatory path, and the launch plan for foreign operators moving into Germany — then stay on through execution.
Most German entries fail for the same three reasons.
A plan calibrated to the US, UK, or Gulf market meets German labour structures, price expectations, and channel behaviour — and the unit economics stop working in month four.
GDPR, Verpackungsgesetz, licensing regimes, and works councils get treated as launch paperwork rather than structural inputs. Reworking the operating model afterwards is the expensive path.
Pilot economics rarely generalise. Without a network design that anticipates cities two through ten, the second launch costs as much as the first.
What you get from a market entry engagement.
A single integrated engagement, or discrete workstreams if you already have parts of the picture. Everything is delivered as decision material, not a slide library.
- TAM/SAM sizing and demand segmentation
- Competitive and channel landscape
- Entry-model options with trade-offs
- City and launch-sequence prioritisation
- Financial model with sensitivity ranges
- Regulatory and compliance path
- Operating model and org design
- 90-day launch plan with owners
Four steps from first conversation to a launch you can fund.
Orientation
A working session on your ambition, constraints, and timing. No cost, no deck.
Market read
Demand, competition, pricing, and regulation assessed against your actual model.
Entry case
Entry options, financial model, and the recommended path — board-ready.
Execution
We stay on through registration, hiring, permits, and the first operating months.
We have launched a national marketplace, built the export programme that took foreign brands into EU5, and are currently running a Canadian ride-hailing platform's German market entry end to end. Our work has been covered by Handelsblatt, tech.eu, and e-commerce Magazin.
Questions we get before the first call.
How long does a German market entry take?
A board-ready entry case takes four to six weeks. From decision to first revenue, most operators we work with need three to nine months depending on licensing and hiring exposure.
Do we need a German entity before we start?
No. Entity choice is an output of the entry model, not a prerequisite. We advise on GmbH versus branch versus a partner-led structure as part of the work.
Do you only advise, or do you execute?
Both. Most engagements continue into execution — registrations, permits, hiring, partner negotiations, and the first operating months on the ground.
What does an engagement cost?
It depends on scope and duration. We scope on the first call and send a fixed proposal before any work begins.
Considering Germany? Let's pressure-test your plan.
Book a ConsultationOr call +49 174 311 77 68 — direct line, no call centre.